MARKETING AUTOMATION

Delivering the highly personalised experiences your customers deserve.

Many retailers are at the start of their marketing automation journey. They’ve kicked off simple email campaigns and are looking at how to send highly personalised messages, ranging from emails and website pages through to mobile, social and even in stores.

Our marketing automation strategies and campaigns are based on real-world experiences and help marketers deliver relevant, timely and personalised digital experiences for every customer.

We have deep experience with a broad range of tools across the entire growth funnel – from acquisition to activation, retention and revenue. They include artificial intelligence capabilities that help you integrate data from different online and offline channels to make predictions about customer behaviour. These allow you to personalise campaigns across web, mobile web, mobile app and ad channels, and create rich emotional connections, drive conversions and increase order values.

Our engagements start with a review of your current marketing workflow and customer journeys to define the scope of work to be automated. We assess your marketing technologies and capabilities to see if they meet your current and future needs. While changing platforms is rarely the answer, we provide recommendations to fill any gaps in technology, people or processes. We help shortlist, choose and implement the best marketing automation solutions for your business, with practical steps to get started.